Todd Bracher is an industrial designer, strategic advisor, and author whose practice spans disciplines, industries, and cultures. Over a 25-year career, he has brought more than 200 products to market for leading global brands including Herman Miller, Humanscale, Georg Jensen, Fritz Hansen, Issey Miyake, and 3M—earning recognition as a three-time International Designer of the Year. Bracher is the founder of Design in Context, a methodology built on the principle that form follows function, function follows context. By placing business objectives, human needs, and contemporary culture at the center of the design process, the framework produces solutions that are quietly effective, deeply considered, and built to endure. After a decade working across Copenhagen, Milan, Paris, and London, Bracher returned to his native New York, where he is based in Brooklyn.